NC Awards 2019: Silver for the Smemoranda Campaign

The communication campaign Ciao, it’s me, created in the summer of 2018 by the LiveXtension agency for Smemoranda, won the silver prize at the NC Awards 2019 in the Viral/Mobile Marketing category.

The campaign was split in three parts:

1. Teaser with animated memes

2. Product Teaser with sponsored IG Stories 

3. Product Video on Fb, YouTube e IG

Results on Instagram + Facebook:

– 39,6M di impression

– 2M teens reached by the campaign

– 2M  views of full video (10 sec.)

– 5M views of short video version (3 sec.)

– 105.000 reactions

– 173.114 views of the landing page about the product

– 5.200 new follower onIG

– 8.145 share on YouTube

– 5,2M views in target of full video (20 sec. in pre-roll)

– 2,2M views in target of video bumper (5 sec.)